Teriyaki Madness Plans First Locations in Wisconsin

Milwaukee — Seattle-style teriyaki restaurant Teriyaki Madness is planning its first foray into Wisconsin, with five new locations set to open by the end of 2020, plus a sixth in Illinois. The first shop will open at 920 S. Moorland Rd. in Brookfield in mid-September, with additional shops set to open in Hales Corners, Wauwatosa, Germantown and Pewaukee, Wis., and another to open across the Illinois border in Rolling Meadows later this year.

Milwaukee-based FirstPathway Partners is responsible for bringing the restaurants to the area, which will be operated through a partnership with Restaurant Sherpas, a new affiliate restaurant management company working exclusively for Teriyaki Madness franchise partners nationwide.

Restaurant Sherpas was created by the Teriyaki Madness team as a solution for franchise owners that want to invest in the brand but have Restaurant Sherpas fully manage the day-to-day operations. The leadership team of Restaurant Sherpas uses its decades of experience to operate Teriyaki Madness franchise partners’ shops and provides full support during the process. Together, they are thrilled to be the first to introduce Milwaukeeans to Teriyaki Madness’ fully customizable bowls.

“The Milwaukee area is a perfect fit for Teriyaki Madness, because there’s just nothing like it here. There is a huge demand here for fast-casual restaurants that cater to different appetites and diets,” says Brookfield Teriyaki Madness General Manager Jared Bellis, who has more than 20 years of restaurant experience with Buffalo Wild Wings, Portillo’s and Shake Shack. “In a time where people are mostly ordering takeout or delivery, Teriyaki Madness provides a creative, healthy meal for the whole family that is truly unlike anything else in the market.”

Teriyaki Madness’ technology is a cornerstone of the brand and has played a significant role in the success of the brand during the pandemic. In fact, since May, Teriyaki Madness has thrived, with a 17% increase in same-store, year-over-year sales, due in large part to the investment in its app, integrations with third-party delivery partners and a seamless curbside and delivery model that allows for maximum convenience for customers, a necessity in the “new normal.” Customers can order online or from the Teriyaki Madness app for curbside pickup or delivery. The made-to-order meals are packaged to travel well and arrive piping hot.

Another fundamental aspect of the Teriyaki Madness brand is its commitment to the local community. During the pandemic, Teriyaki Madness launched a number of community service programs to help local families, essential workers and hospitality workers. The brand’s Pay It Forward campaign in April and May allowed customers to purchase catering kits for doctors, nurses or first responders, with Teriyaki Madness paying half and handling the delivery. In June and July, to help hospitality workers who were unemployed or not earning their full wages, the brand launched the heavily discounted Four-Top promotion, which offered four bowls and two appetizers for just $26.

Founded in 2003, Teriyaki Madness currently has franchise agreements in place for nearly 150 shops across the U.S. For more information, visit www.franchise.teriyakimadness.com or www.TeriyakiMadness.com.


SOURCE: Teriyaki Madness


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