Dallas — TGI Fridays, the world’s first casual bar and grill, has opened a new restaurant inside the Hilton Garden Inn in Hollywood, Calif. The newest Fridays location is core to the brand’s transformation strategy — offering hotel guests a quintessential Fridays experience while creating a model that’s focused on operational value and efficiency within the hospitality industry.
To develop the new Fridays location, the brand reimaged existing restaurant space within the Hilton Garden Inn Hollywood to create a profit center for the hotel and a value add for both its guests and the surrounding community that chooses to dine-in or order delivery. Executed in collaboration with Aimbridge Hospitality, the leading, global hotel management company operating the Hilton Garden Inn Hollywood, the renovation maximized underutilized space to create an elevated full-service bar and restaurant experience at a fraction of the cost and time than traditional streetside restaurant locations.
The new restaurant opening comes as TGI Fridays continues to see dominance across travel and tourism-focused destinations, including airports, hotels and casinos. Following the July 2023 renovation of the brand’s Dallas-Fort Worth International Airport Terminal B restaurant, the location is on track to be the highest volume sales location of any U.S. airport restaurant. Across the country, full-size Fridays restaurants attached to hotels are seeing significantly higher sales volumes than traditional streetside locations.
“Whether domestic or international, leisure or business, we’re seeing travelers gravitate to the familiar comfort of the beloved and iconic Fridays brand while they’re on the road and away from home,” says Chris Devlin, chief development officer at TGI Fridays. “There is massive white space for TGI Fridays within travel-driven locations, representing an incredible growth opportunity for our brand.”
Now open, the new Hollywood location seats 150 guests across 4,000 square feet, including an outdoor patio overlooking a pedestrian walkway. This is the second Fridays hotel location for RLJ Lodging Trust, the hotel owner which also owns the full-size Fridays attached to the Courtyard by Marriott location near Chicago Midway International Airport.
For over 50 years, TGI Fridays has been lifting spirits around the world with nearly 600 restaurants in 44 countries. For more information, visit www.Fridays.com.
SOURCE: TGI Fridays®