The Greene Turtle Names New President/CEO

by Katie Lee

Columbia, Md. – The board of directors of The Greene Turtle has named Geovannie “Geo” Concepcion, formerly COO of Minneapolis-based Famous Dave’s, as president/CEO. He plans to guide the 44-unit casual dining chain to the next stage in its growth and success.

During his time with Famous Dave’s, Concepcion oversaw company and franchise operations, marketing, IT, culinary, franchise sales and training, and compiled a stellar track record overseeing initiatives in many areas on which The Greene Turtle is now focused. Under his leadership, same-store sales at company-owned stores grew for six consecutive quarters, online ordering and third-party delivery ignited, a brand refresh resulted in double-digit boosts in store traffic and comp sales, speed of service increased, three new prototypes were launched, a high-functioning team was assembled to provide more robust service to franchisees, and the chain’s digital strategy came into sharp focus.

“We are very excited about how The Greene Turtle can benefit from Geo’s insights and experience,” says a board representative. “His track record will prove incredibly valuable.”

Concepcion takes over as CEO from Bob Barry, who, after many years in the CEO seat, is stepping down from that role but will remain a shareholder in the company. Barry was with the company for 12 years.

In addition to his role as President/CEO, Concepcion will have a seat on The Greene Turtle’s board. He will be based in The Greene Turtle’s Columbia, Md., headquarters.

The Greene Turtle (“The Turtle”) is a community hangout born in 1976 on the boardwalk in Ocean City, Md., and built on a love for local sports. Today, The Turtle has grown to 44 locations in Maryland, Delaware, New Jersey, New York, Pennsylvania, Virginia and West Virginia. For more information, visit



SOURCE: The Greene Turtle

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