Atlanta — The Hummus & Pita Co., a leading Mediterranean fast-casual concept, opened its first location in the South — near Perimeter Mall in Atlanta — on Nov. 21. This is the first of three franchised locations opening in the Southeast before year’s end, and as part of a five-location deal with franchise group Premier Kings, Inc., one of the largest Burger King franchisees in the country. Additional locations in Huntsville and Montgomery, Ala., are set to open in the coming weeks.
“We saw a great opportunity in The Hummus & Pita Co. franchise and we are excited to finally share their innovative Mediterranean eats with Atlanta this weekend,” says the Premier Kings, Inc. team. “It’s a pleasure to add The Hummus & Pita Co. to our franchise portfolio, especially considering how Mediterranean cuisine currently represents one of the hottest segments in the fast-casual restaurant industry, and we look forward to growing the popularity of the brand into the Southeast.”
Premier Kings’ portfolio includes more than 170 locations of Burger King, as well as 14 Popeyes restaurants throughout Alabama, Florida, Georgia, South Carolina and Tennessee.
“We’re incredibly excited to be opening the first The Hummus & Pita Co. location in this region,” says Dave Pesso, co-founder of The Hummus & Pita Co. “The Premier Kings are the ideal team to pioneer The Hummus & Pita Co. franchise into these new markets, and we are looking forward to expanding the brand in Georgia and Alabama with the help of their skilled and experienced team.”
The Brooklyn, N.Y.-born Hummus & Pita Co. was founded in 2011 and currently operates locations in New York City, Brookfield, Conn., Holmdel, N.J., and Auburn Hills, Mich., with additional units in development in New York, Los Angeles and Columbus, Ohio.
For more information, visit www.hummusandpitas.com/.
SOURCE: The Hummus & Pita Co.