Tampa, Fla. — The Melting Pot® Restaurants, Inc., the world’s premier fondue restaurant, has signed its largest development agreement in the brand’s 42-year history: a 17-unit deal to expand the brand’s presence in Mexico.
GINgroup, one of the largest privately held companies in Mexico, will develop 17 new Melting Pot restaurant franchises throughout the country over the next 7 years. Additionally, GINgroup has reached a separate agreement to purchase the three Melting Pot franchises currently operating in Mexico City. GINgroup’s next restaurant will be located outside of Mexico City, in a yet to be determined market, and is slated to open in 2018.
“The Melting Pot is a prestigious restaurant concept in the U.S. and abroad, and GINgroup is excited to partner with the brand to expand its presence in Mexico,” says Raúl Beyruti Sánchez, chief executive officer of GINgroup.
Founded in 1980, the GINgroup’s restaurant division is comprised of 58 restaurants including franchise concepts such as Carl’s Jr., Texas Ribs and Rustic Kitchen. Following the first opening in 2018, GINgroup plans to open 16 additional Melting Pots throughout Mexico, from coast to coast, including restaurants in Mexico City, Monterrey, Querétaro, Puebla, Guadalajara, Cancun and Metepec.
Founded in 1975, The Melting Pot has offered a unique fondue dining experience for more than 40 years. The Melting Pot Restaurants, Inc. has more than 120 restaurants in 35 U.S. states, Canada, Mexico, Saudi Arabia and the United Arab Emirates. The Melting Pot is an affiliate of Front Burner, a restaurant management company headquartered in Tampa, Fla. For more information, visit www.meltingpot.com and http://www.frontburnerbrands.com.
SOURCE: The Melting Pot Restaurants, Inc.