The Vitamin Shoppe Hires Chief Operating Officer

by Katie Lee

Secaucus, N.J. — Vitamin Shoppe, Inc., a leading specialty retailer and manufacturer of nutritional products, has hired Jason Reiser as chief operating officer, effective July 11, 2016. He joins the Vitamin Shoppe from Dollar Tree, Inc. (successor to Family Dollar), where he was most recently executive vice president, chief merchandising officer for its Family Dollar business.

As COO and a key member of the executive team, Reiser will have overall day-to-day responsibility for operational execution (store operations, merchandising, supply chain and IT) and for leading those teams through implementing the company’s reinvention strategy.

“The hiring of Jason continues to strengthen our leadership team and he will be a valuable addition to the already experienced and capable team we have assembled,” says Colin Watts, chief executive officer of the Vitamin Shoppe. “Jason is joining the Vitamin Shoppe at an exciting time as we continue to move ahead with implementing our strategic plan.’

Reiser has more than 30 years of experience in retail management, merchandising, private brand sourcing, regulatory management as well as being trained as a pharmacist. He began his retail career at Walmart, which he joined in 1995 as pharmacy manager, and progressed through a series of positions of increasing responsibility.

Vitamin Shoppe is based in Secaucus, N.J., and has more than 750 company-operated stores under The Vitamin Shoppe and Super Supplements retail banners. For more information, visit

SOURCE: Vitamin Shoppe, Inc.

You may also like