The Vitamin Shoppe® Opens First New Franchise Location as Part of Expansion Strategy

by Katie Lee

Secaucus, N.J. — The Vitamin Shoppe, an omnichannel specialty retailer of nutritional products, has opened its first-ever, new franchise location, located in Valparaiso, Ind. The store, which opened on February 2, marks a key milestone in an expanding franchise program, the first of its kind in The Vitamin Shoppe’s 46-year history, which will grow the brand into numerous new markets around the United States. To date, the company has signed 58 franchise territories to 15 franchise partners, with 12 or more stores planned to open in 2023, in addition to Valparaiso.

The next new franchise store, scheduled to open later this spring, is located in the Tempe Marketplace shopping center in Tempe, Ariz. Another store will open in New Braunfels, Texas, later this year, with additional store leases in signed franchise territories to be announced in the coming months. Previously, an existing location of The Vitamin Shoppe in Greensboro, N.C., was converted into a franchise unit in January 2022.

“The Vitamin Shoppe is thrilled to officially open our first new franchise location in Valparaiso with our exceptional partners, Rochelle and Rick Cantrell,” says Laura Coffey, chief financial officer of The Vitamin Shoppe. “This store is the first of many to open in the coming months and years, as franchising becomes a significant retail growth engine for The Vitamin Shoppe.”

The Vitamin Shoppe®, a subsidiary of Franchise Group Inc., is a global, omnichannel specialty retailer and wellness lifestyle company. Founded in 1977 and based in Secaucus, N.J., the company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, sports nutrition, specialty supplements, herbs, homeopathic remedies, green living products and natural beauty products. In the U.S., the company conducts business through over 700 company-operated retail stores under The Vitamin Shoppe and Super Supplements™ banners, and via its website, The company is expanding its retail footprint via an innovative, omnichannel franchising model and opened its first franchise store in 2022.





SOURCE: The Vitamin Shoppe

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