Tommy Bahama Expands Partnership With Aptos To Support 160 Stores and Restaurants

by Katie Lee

Atlanta — Aptos, Inc., a recognized market leader in retail technology solutions, has expanded its partnership with Tommy Bahama. The lifestyle brand and retailer has expanded its investment in the Aptos Singular Commerce platform, adding Aptos Enterprise Order Management and Analytics to support seamless omnichannel experiences and one version of the truth across its enterprise.

Tommy Bahama — an Aptos customer since 2002 — will continue to leverage its existing Aptos solutions, including Aptos Store for point-of-sale, CRM, Merchandising, Sales Audit and Loss Prevention.  

Established in 1992, with corporate headquarters in Seattle, Tommy Bahama is an iconic island lifestyle brand that owns and operates more than 160 retail locations worldwide — 18 of which offer a Tommy Bahama Restaurant & Bar.

To unite its online and offline commerce initiatives and to support a wide range of fulfillment scenarios, Tommy Bahama will deploy Aptos Enterprise Order Management. Aptos Enterprise Order Management functions across all in-store and digital touch points, including complete integration with Aptos Store, for a unified view of the online/offline intersection of commerce, order brokering, order management, order fulfillment and logistics.

Tommy Bahama will also deploy Aptos Analytics to support more profitable and customer-centric merchandising, direct-to-consumer and store operations decisions. Aptos Analytics combines data warehousing and sophisticated retail big data analytics into role-based, actionable and repeatable processes for improved insights and performance.

“Our loyal customers interact with us in-store and online, and also dine at our restaurants,” says Lisa Atwood, executive vice president of operations, information technology and e-commerce, Tommy Bahama. “Our expanded investment in Aptos will support seamless, personalized experiences no matter how customers engage with the Tommy Bahama brand.”

“Tommy Bahama is a distinctive lifestyle brand that is not afraid to reinvent itself and redefine the retail experience,” says Noel Goggin, Aptos’s CEO and culture leader. “We’re excited to advance our partnership with Tommy Bahama as it continues to transform its business for growth, customer centricity and the digital age.”

More than 1,000 retail brands rely upon Aptos’s Singular Commerce™ platform. For more information, visit

SOURCE: Aptos, Inc.

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