Beijing — Ten years after first entering the market, Toys”R”Us, Inc. has opened its 100th store in China. The grand opening took place on January 16, 2016 at the APM Shopping Mall in Wang Fu Jing, one of the leading retail districts in Beijing, where Toys”R”Us® opened one of its 27 new stores across the country within the past year.
“It’s our mission to be the best toy and baby products retail company in the world, and international expansion, particularly throughout China and Southeast Asia, continues to be an important part of our long term growth strategy,” says Dave Brandon, chairman and CEO, Toys”R”Us, Inc.
Toys”R”Us opened its first store in China in 2006 and currently operates in 44 cities throughout the country, including six where the company established a presence for the first time last year. Growth in this region is expected to continue with the planned opening of more than 30 new Toys”R”Us stores in 2016.
“The grand opening of our 100th store is a major milestone for Toys”R”Us on our exciting journey in China,” says Andre Javes, managing director, Toys”R”Us, Greater China and Southeast Asia.
Wayne, N.J.-based Toys”R”Us, Inc. has 863 Toys”R”Us and Babies”R”Us® stores in the United States and Puerto Rico, as well as more than 755 international stores and more than 250 licensed stores in 38 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz® brand. In Asia, Toys”R”Us currently operates more than 400 stores in Japan, Singapore, Thailand, Malaysia, Hong Kong SAR, Taiwan, Brunei and mainland China, as well as licensed stores in Macau, South Korea and the Philippines. For more information, visit Toysrusinc.com.
SOURCE: Toys”R”Us, Inc.