Toys”R”Us to Open Flagship Store at Mall of America

by Katie Lee

New York City — WHP Global, parent company of Toys”R”Us®, has unveiled the location of its second U.S. flagship store in Bloomington, Minn., at Mall of America, the largest shopping and entertainment destination in North America. Set to open just before Thanksgiving, this marks the first flagship store in partnership with Go! Retail Group with additional flagship locations opening next year.

Today in the United States, Toys”R”Us has a global flagship store at American Dream, and through a landmark partnership with Macy’s over 452 Toys”R”Us shop-in-shops are open inside every Macy’s store nationwide.

“After the success we’ve experienced with our first flagship at American Dream and shops inside Macy’s, bringing Toys”R”Us to Mall of America was a must. There is the perfect mix of entertainment and retail that makes it a highly trafficked go-to-destination for families year-round,” says Jamie Uitdenhowen, executive vice president of Toys”R”Us at WHP Global. “I’m thrilled to open our first flagship with our new partners at Go! Retail Group as we continue to expand the Toys”R”Us brand through new concepts and to new locations around the world.”

The new flagship store at Mall of America spans over 11,000 square feet and is located on Level 1, East.

The Toys”R”Us currently has 1,400 stores and e-commerce businesses in 31 countries.

At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to MSP International Airport.

WHP Global is a leading New York based firm that acquires global consumer brands and invests in high-growth distribution channels. For more information, visit

Since 1993, Go! Retail Group has successfully operated the largest fleet of pop-up stores in the world, is the largest retailer of calendars in the world, and is the largest independently owned toy and game store retailer in the U.S. The business has grown to include operations in seven countries, flagship year-round stores, in-house brands, and multiple e-commerce sites.


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