Tractor Supply Completes 500th Project Fusion Store

by Katie Lee

Brentwood, Tenn. — Tractor Supply Company, the largest rural lifestyle retailer in the United States, has completed the 500th store in its Project Fusion initiative, a remodel effort that creates a more contemporary customer experience. The store is located in Thompson’s Station, Tenn.

Project Fusion outfits new stores and retrofits existing Tractor Supply stores with an improved layout for convenient and accessible shopping, including a Customer Service Hub with upgraded digital tools and an expanded assortment of apparel, tools, hardware, pet food, animal feed and more. As part of the initiative, some stores have added a new Garden Center with an expansive assortment of lawn and garden products, while others now offer a self-serve pet wash station or an on-site veterinary clinic.

“We have more customers shopping with us than ever before,” says Hal Lawton, president and CEO of Tractor Supply. “Project Fusion is a crucial part of our strategy to offer the products customers want in an easy-to-shop, digitally-enhanced format. Completing 500 Fusion stores is a significant achievement, and we are excited to celebrate with our team members, customers and neighbors in Thompson’s Station.”

The Thompson’s Station Tractor Supply remodel includes a new Garden Center. The store also has an enhanced floor plan with revamped floors, Customer Service Hub and new mobile devices that allow team members to seamlessly check customers out on the spot, receive and fulfill online orders and notify customers when their order is ready for pickup. Furthermore, the Thompson’s Station Tractor Supply has expanded its Carhartt merchandise selection, offering a Carhartt “store-within-a-store” format featuring twice the amount of workwear products.

“For 17 years, our store has served the Thompson’s Station community as a destination for expert advice and premium quality products that help our customers care for their farms, animals, gardens, yards, pets and households,” says Naomi Imgrund, store manager. “The Project Fusion remodel has improved our ability to do so. We feel very fortunate to celebrate this exciting milestone at our store.”

Tractor Supply Company operates approximately 2,027 Tractor Supply stores in 49 states. In October 2022, Tractor Supply acquired 81 stores from Orscheln Farm and Home that will be rebranded to Tractor Supply by the end of 2023.

Tractor Supply Company also owns and operates Petsense by Tractor Supply, a small-box pet specialty supply retailer. The company operates approximately 180 Petsense by Tractor Supply stores in 23 states.





SOURCE: Tractor Supply Company

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