Tropical Smoothie Cafe To Open 600th Location

by Katie Lee

Atlanta — Tropical Smoothie Cafe will open its 600th location on June 23, 2017 in Joplin, Mo. Located at 3025 South Main St., the newest location marks a landmark achievement for the brand in the midst of its 20th anniversary year and emphasizes the company’s plans to open at least 100 new restaurants nationwide by the end of this year.

“Celebrating 20 years of inspiring a healthier lifestyle is something we are very proud to stand behind,” says Mike Rotondo, CEO of Tropical Smoothie Café. “We’re thrilled to be opening our 600th location in Joplin as we expand our footprint and the ability to deliver better-for-you products to new customers nationwide. This milestone achievement would not be possible without the hard work and dedication of our exceptional team and franchisee network.”

The new Joplin location will be owned and operated by existing franchisee and president of RLG Cafe LLC, Robb Good. This is the second cafe Good has brought to the city, with the first having opened back in early 2016.

“I am thrilled to be a part of this milestone for Tropical Smoothie Cafe, a brand that truly embodies its core values in all aspects of its operations,” says Good. “The opening of our first cafe was met with overwhelming enthusiasm from our community, which mirrors the passion from consumers nationwide. The strength of Tropical Smoothie Cafe’s franchise model is a standout in the restaurant industry, as it provides us with all the necessary tools and support we need while allowing us to build a culture unique to our business.”

The food and smoothie franchise currently has franchise opportunities across the U.S. in markets such as Indianapolis, Nashville, Houston, Dallas, Cincinnati and Minneapolis, among others. By 2020, Tropical Smoothie Cafe plans to have 1,000 stores open across the U.S.

Tropical Smoothie Cafe’s franchise growth is backed by BIP Franchise Accelerator, a division of venture capital firm BIP Capital, which invested in the brand in 2010. For more information, visit

SOURCE: Tropical Smoothie Cafe

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