U.S. Polo Assn. Eclipses Milestone of 1,000 Stores

by Katie Lee

West Palm Beach, Fla. — USPA Global Licensing Inc. (USPAGL), the official licensing arm and national broadcaster of the United States Polo Association (USPA), notes that U.S. Polo Assn. has surpassed a major milestone by opening approximately 1,050 monobrand retail stores globally. Additionally, U.S. Polo Assn. has continued its aggressive international expansion efforts and is now represented in 166 countries worldwide while delivering strong double-digit growth in 2018.

The growth in stores is happening across all regions of the world and includes recent new store openings in high-profile areas such as Boston’s iconic Faneuil Hall; Mall of the Emirates in Dubai; Tocuman International Airport in Panama City, Panama; Xianyang Kaihuang Plaza in China; and 1000 Foot Road in Bangalore, India. U.S. Polo Assn. will add roughly 100 retail stores in 2018, alone, and has an aggressive target of exceeding 1,300 stores globally over the next several years. Key regions such as India, China, Turkey, the Middle East and Eastern Europe will drive a significant portion of this growth while more mature markets such as North America, Western Europe and Latin America will continue to add doors as well. Approximately 90% of U.S. Polo Assn.’s global retail stores represent in-line doors while only 10% are in outlet locations.

“While many brands have been closing stores, or even going out of business, U.S. Polo Assn. has been on an aggressive expansion effort as we believe the greatest consumer experience still lies within the retail store environment,” says J. Michael Prince, president and CEO of USPAGL. “We are also proud of our international expansion efforts and our global momentum as 2018 is going to be a record financial year.”

us polo assn intIn 2019, U.S. Polo Assn. will also launch a new “high energy” store concept in several regions that will showcase amazing products while engaging consumers in the sport of polo in a new and more meaningful way. The new concept’s inspiration comes from U.S. Polo Assn.’s Times Square store in New York City, considered its most high-profile location globally.

“We are extremely excited about our new ‘high-energy’ store concept, which will be a crossroads where fashion and sport collide, while also enhancing the overall consumer experience through technology and social engagement,” says Prince. “We believe this new concept has the potential to be transformational.”

Adds David Cummings, chairman of USPAGL:”It is most gratifying to see our vision in retail store expansion come to fruition. In 2006, we presented our first retail store model at our global licensing summit, stating that our future was in retail and that brick and mortar wasn’t dead. Now a decade and 1,000 stores later, our strategy was correct.”

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States founded in 1890. U.S. Polo Assn. offers apparel for men, women and children, as well as accessories, footwear, travel and home goods in 166 countries worldwide. For more information, visit www.uspolo.org.

SOURCE: USPA Global Licensing Inc.

You may also like