USSI Global Names Director of Sales and Business Development, Digital Signage and Technology Group

by Katie Lee

Melbourne, Fla. — USSI Global has added an experienced AV and digital signage professional to its leadership team as the company prepares for business growth in a thriving industry sector. Christina Murgo joins USSI Global’s Digital Signage and Technology Group as director of sales and business development, effective immediately. She reports to Amanda Flynn, chief revenue officer.

USSI Global’s holistic approach to project management covers an entire spectrum of services that brings the world’s largest digital signage projects to life. The company’s thoughtful structure positions it as among the few that can manage the many responsibilities and challenges that come with multi-site digital signage networks, from site planning, permitting and preparation to the procurement, installation and long term maintenance of equipment. Throughout each phase, USSI Global also manages all logistics across shipping, scheduling and commissioning timelines, sustained through global warehousing operations, skilled field technicians and a 24/7 call center.

That enterprise-level formula has delivered consistent wins for geographically dispersed digital signage networks that can span several thousand locations, including an in-progress digital menu board network for a prominent QSR chain that will exceed 2,500 sites.

Murgo is tasked with applying USSI Global’s proven model to meet the needs of medium-to-large digital signage networks that can benefit from a turnkey approach. That includes developing custom service plans and select value-added services that align with the capital budgets of each customer and preserve the long term integrity of the technology and infrastructure. Murgo has 25 years of experience across diverse roles with NEC, Scala and AVI-SPL.

“My primary goal is to open new avenues that generate business opportunities with customers that operate on a smaller scale,” says Murgo. “That includes regional retail and restaurant chains with several hundred sites that may not be familiar with USSI Global, and other digital signage verticals that the company has traditionally not served. In addition to developing custom plans that appeal to a broader customer base, we’ll build visibility and expand clientele through strategic partnerships that introduce USSI Global to a wider audience.”

“Christina brings a wealth of knowledge and a proven track record of strategically capitalizing on untapped market opportunities and transforming innovative concepts into profitable realities,” says Flynn. “Her impressive career includes roles with leading CMS manufacturers, service providers and integrators, where she excelled in driving business growth and forging robust relationships across the U.S., Canada and UK. We are thrilled to welcome Christina to the USSI Global and look forward to her contributions.”

USSI Global has provided high-quality, customized network and digital media solutions around the globe for more than 35 years. For more information, visit www.ussiglobal.com.

SOURCE: USSI Global

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