Santa Monica, Calif. — Veggie Grill will introduce its first restaurant in the Boston area in Cambridge, Mass., adjacent to Harvard Square. The new restaurant marks the second East Coast market location for the brand.
Since its inception in 2006, Veggie Grill has opened 31 locations in California, Oregon, Washington and Illinois. “In 2019, we are gearing up for extensive expansion plans, including establishing an East Coast presence,” says Veggie Grill CEO Steve Heeley. “Today, consumers across the country are more mindful about what they eat and the demand for veggie-centric food continues to accelerate. Students and faculty as well as local residents are looking for more veggie-based food, which is why the new location — just steps away from Harvard University — is ideal for the brand.”
Cambridge is a vibrant community that has been the nexus of the plant-based movement in the Boston area. Harvard Square specifically is a bustling neighborhood.
Veggie Grill, the leading plant-based restaurant group in the United States, has 31 locations in California, Oregon, Washington and Illinois, and plans to expand across the nation in 2019. The menu is a seasonal celebration and offers a wide array of crowd-pleasing dishes that celebrate vegetables at the center of the plate. For more information, visit www.veggiegrill.com.
SOURCE: Veggie Grill