Vuori Opens San Francisco Store

by Katie Lee

San Francisco — On October 23, 2018, Southern California-inspired Vuori Clothing opened its latest brick-and-mortar store at 2070 Union St. in San Francisco. Vuori’s expansion to San Francisco follows tremendous success at its flagship store in the beach city of Encinitas, Calif.

Appropriately standing directly across Union Street from Equinox and SoulCycle, the 1,000-square-foot store offers Vuori’s extensive collection of men’s performance gear including shorts, boardshorts, pants, tops, graphic tees, hoodies, jackets and accessories. A curated selection of Vuori’s women’s product is also available.

Joe Kudla, Vuori’s founder and CEO, carefully selected San Francisco as the brand’s next home, recognizing an affinity between Vuori’s products and residents of the Bay Area. “San Francisco has long remained at the cutting edge of technology, business, culture and wellness,” says Kudla. “Those who live in the area lead active, health-conscious lifestyles where they’re physically moving during the most important parts of their day. Whether they’re running, surfing, hiking or even just commuting, we’re eager to meet our new neighbors and help them to seamlessly connect those movements and moments.”

In addition to its Encinitas headquarters and the just-opened San Francisco shop, Vuori has an additional location in Manhattan Beach, Calif., which opened this summer. Vuori’s Union Street location boasts an aesthetic similar to the one found in the Encinitas and Manhattan Beach stores: a clean, modern design is complemented by earthy elements such as a birchwood finish and natural light.

Launched in 2015, Vuori merges technical clothing with a West Coast vibe that looks and feels great. In addition to its e-commerce business and physical stores in Encinitas, Manhattan Beach and San Francisco, Vuori is sold in most Nordstrom, Paragon Sports, Fred Segal and REI stores, as well as Equinox fitness clubs. For more information, visit


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