Menomonee Falls, Wis. — Kohl’s has formed a new partnership with WHP Global, the owner of the Babies“R”Us® brand, to bring baby gear, furniture, activity and more to Kohl’s stores — broadening the retailer’s reach with younger customers. The first Babies“R”Us shops will open in Kohl’s this August, with plans to roll out to approximately 200 stores in fall 2024.
“Evolving our assortment and bringing more relevant product to the millions of customers we serve is a core focus as we continue to deliver on Kohl’s broader growth strategy,” says Tom Kingsbury, chief executive officer of Kohl’s. “We see significant opportunity in the baby gear category, and partnering with Babies“R”Us is another example of how we are finding new ways to optimize our assortment and further establish Kohl’s as the go-to brand for families.”
The new Babies“R”Us experience is a partnership similar to Sephora at Kohl’s in 2023.
The Babies“R”Us shops inside Kohl’s will range from 750 to 2,500 square feet of dedicated space inclusive of baby gear, activity, bath, furniture, feeding and safety products. This space will complement Kohl’s existing assortment of baby apparel which will be adjacent to the new offerings, creating a comprehensive baby shop for customers.
In addition to offering an expanded assortment of products on Kohls.com, Kohl’s will become the exclusive retailer for the Babies“R”Us at Kohl’s registry online. Kohl’s Rewards members will earn rewards on every Babies“R”Us purchase both in-store and online, as well as earn and redeem Kohl’s Cash on all merchandise, during designated Kohl’s Cash events throughout the year.
Kohl’s is a leading omnichannel retailer with more than 1,100 stores in 49 states. Kohl’s is committed to progress in its diversity, equity and inclusion strategy, and the company’s environmental, social and corporate governance (ESG) stewardship. For more information, visit www.Corporate.Kohls.com.
For over 30 years, Babies”R”Us has been known as a one-stop-shop for all things baby. Today, the Babies”R”Us brand can be found in over 20 countries with digital sites and more than 100 branded and independent stores. For more information, visit www.babiesrus.com.
WHP Global is a leading New York based firm that owns ANNE KLEIN®, JOSEPH ABBOUD®, JOE’S JEANS®, BONOBOS®, ISAAC MIZRAHI®, G-STAR RAW®, LOTTO®, TOYS“R”US®, BABIES“R”US®, and a majority interest in the EXPRESS® brand. Collectively the brands generate over USD $7 billion in global retail sales. For more information, visit www.whp-global.com.
SOURCE: Kohl’s