Pasadena, Calif. —A first-of-its-kind partnership between Westfield Valley Fair, the largest retail destination in Northern California, and Kitchen United, a ghost kitchen industry leader, will bring Kitchen United’s to-go operations and MIX multi-concept ordering technology platform to the shopping center format. Kitchen United is known for its concept that houses multiple restaurant brands under one roof for delivery and takeout orders.
“MIX unlocks incremental off-premise demand for the restaurants at this Westfield location that are faced with indoor dining limitations amid the pandemic,” says Atul Sood, chief business officer of Kitchen United. “We have applied our learnings from successfully operating our kitchen centers across the country to offer hardware and technology solutions that can be used by a myriad of business models to deliver an exceptional to-go food experience. Shoppers will now have access to their favorite Westfield Valley Fair restaurants from the comfort of home, and have the added convenience of being able to order from a number of different concepts all on the same bill.”
Restaurants located within Valley Fair will utilize the MIX platform to facilitate inbound to-go orders and distribute them to lockers for pickup or to the ground floor for delivery. A brand new, state-of-the-art vertical conveyor belt will efficiently move orders from the second floor Dining Terrace to the ground floor pickup station so that drivers will be able to get in and out expeditiously. Restaurants that will be available for to-go ordering on the Kitchen United MIX website and the Westfield app include: Koja Kitchen, Pizza My Heart, Big Fish Little Fish, Men Oh Ramen, Haagen Dazs and more, with the full list of participating restaurants available here.
“Our partnership with Kitchen United introduces a new and convenient way for guests to experience their favorite food items on-the-go, while also driving increased revenue to our restaurant partners,” says Kate Diefenderfer, director of marketing for Westfield Valley Fair. “With the flexibility to place one order with multiple restaurants simultaneously, regardless of location, restaurants have the ability to capitalize on the demand for food to-go, while our guests receive a customized dining experience.”
Located in the heart of Silicon Valley, Westfield Valley Fair is home to Nordstrom, Bloomingdale’s, Gucci, Bvlgari, Bottega Veneta, Saint Laurent, Tiffany & Co., Louis Vuitton, Cartier, Prada, CH Premier Jewelers, Burberry, Giorgio Armani, Montblanc, Versace, Hugo Boss, Salvatore Ferragamo, David Yurman, Apple, UNIQLO and Zara. For more information, visit www.westfield.com/valleyfair.
Founded in 2017, Kitchen United is a leading provider of restaurant hub technology, streamlined logistics and turnkey commercial kitchen space that empowers foodservice operators to tap into the growing off-premise business opportunity and offers consumers a first-of-its-kind to-go experience. The company offers a value-driven, low-risk way for emerging and established restaurant brands to enter into new markets, grow revenue through off-premise dining and expand delivery areas. For more information, visit www.kitchenunited.com.
SOURCE: Westfield Valley Fair / Kitchen United