Lincolnshire, Ill. — Zebra Technologies Corporation, a global leader in digitizing and automating frontline workflows, has helped Rack Room Shoes to operate with greater efficiency, leveraging Zebra’s Workcloud Task Management software and mobile computing solutions.
For a century, Rack Room Shoes, with more than 500 stores across 36 states, has been committed to offering high-quality, brand-name footwear at competitive prices while ensuring exceptional customer service. To maintain its commitment, the retailer needed to streamline its operations and overcome communication bottlenecks so its store associates could be more productive and accelerate task execution.
Communication between corporate and store employees previously occurred exclusively via email. This made it difficult to convey any changes after communications were sent, so store teams would often execute tasks based on outdated directives and struggle to forecast daily work. Rack Room Shoes selected Zebra Workcloud Task Management software to make it easy for store employees to see assigned tasks in a calendar view on their Zebra mobile devices. Corporate teams can also monitor stores’ task completion progress in the same software app.
“Having the right technology is central to delivering a modern store experience to our customers, and working with Zebra Technologies has had a positive impact on our store operations,” says Brian Minnix, CIO, Rack Room Shoes. “Despite a fourfold increase in task volume since 2018, our efficiency has soared, with task completion rates reaching 95% since adopting Zebra’s integrated solutions. Zebra’s software and mobile computers have empowered our store associates to perform at a higher level, allowing them to concentrate on what is most important, elevating customer service.”
According to Zebra’s 17th Annual Global Shopper Study,7 in 10 shoppers say it is difficult to find an associate to help them in stores and are concerned about the lack of help they receive. The study also found nearly 90% of retailers and associates said getting the right communications to the right people is a challenge, and managers often struggle to determine if essential work has been completed.
Mobilizing store teams with Zebra’s Workcloud Task Management software and mobile computing solutions has helped Rack Room Shoes ensure associates remain visible, accessible and uninhibited on the store floor.
“We are happy to see Zebra’s software and mobile computers unlock so many opportunities for Rack Room Shoes teams to better serve their customers,” says Suresh Menon, senior vice president and general manager, software solutions, Zebra Technologies. “We look forward to continuing to work with Rack Room Shoes to further engage mobilized associates, streamline communications and consistently improve shoppers’ experiences.”
Zebra operates in more than 100 countries. For more information, visit www.zebra.com.
SOURCE: Zebra Technologies Corp.