Citizen Watch Opens First North American Flagship Store

Lyndhurst, N.J. — Citizen Watch Company of America has opened the brand’s global flagship store in Times Square in New York, N.Y. Located at 1500 Broadway, this is the first Citizen Watch global retail concept store in North America. The 1,300-square-foot store will feature a full range of watches from Citizen Eco-Drive, DRIVE from Citizen Eco-Drive, and the Citizen Signature Collections.

By opening a flagship store at the epicenter of one of the world’s most prominent destinations, Citizen will maximize the brand’s visibility with the over 39 million tourists, travelers, commuters and local New Yorkers that walk through Times Square each year. The store is designed to appeal to amateur and serious watch enthusiasts alike. It will serve as a world-class showcase for the Citizen Watch brand with state-of-the-art interactive and hands-on displays and exclusive offerings.

“We couldn’t be more pleased with the exceptional opportunity this new global flagship store provides us to communicate directly with our consumer — and both share our vision of the brand and get their real-time feedback on our offerings and messaging,” says Jeffrey Cohen, president of Citizen Watch Company of America.

Unique design features of the store include multiple 360-degree display cases that allow for shopping from either side of the case and provide easy movement throughout the store. There is also a dynamic LED canopy on the storefront, which is visible from Broadway and 43rd Street. Interactive displays in the Citizen Watch store will be ever changing. In addition, Citizen has incorporated Shou Sugi Ban treated wood elements throughout the store. This technique comes from preserving wood by charring it. The process involves charring the wood, cooling it, cleaning it and finishing it with a natural oil. This wood is fire retardant and can last up to 80 years without the use of toxic chemicals.

SOURCE: Citizen Watch Company of America