Boise, Idaho — Albertsons Companies, Inc. has hired Danielle Crop to join the company as senior vice president and chief data officer. Crop was most recently chief data officer at American Express.
Crop will be responsible for building and executing a world-class central data strategy that delivers benefits for the customer regardless of whether they shop in store or on the company’s digital platforms. Crop’s work will use machine learning and advanced data science capabilities to enhance performance across our businesses and markets.
“Today, excellence in delighting customers can be quantified as knowing what they want before they do, and having the capability to deliver it when they want it, no matter how they shop,” says Chris Rupp, executive vice president and chief digital officer. “How we translate what we get from data into an enhanced customer experience will further differentiate us as a locally great and nationally strong retailer. Danielle’s work has been at the intersection of data and the customer experience for the majority of her career, and we are excited to have a leader of her caliber to guide Albertsons Companies’ customer experience into the future.”
Albertsons Companies is one of the largest food and drug retailers in the United States, with both a strong local presence and national scale. Albertsons Companies operates stores across 34 states and the District of Columbia whose banners include Albertsons, Safeway, Vons, Pavilions, Randalls, Tom Thumb, Carrs, Jewel-Osco, Acme, Shaw’s, Star Market, United Supermarkets, Market Street, Haggen, Kings Food Markets and Balducci’s Food Lovers Market.
SOURCE: Albertsons Companies, Inc.