Santee, Calif. — BLAIR SIGN PROGRAMS, a leading design/build sign and graphics company, has created a new “Comprehensive Sign Program” developed especially for new urban commercial retail and mixed-use projects.
“The new urban realities require a new approach for comprehensive sign programs designed for commercial retail and mixed-use projects. It is no longer enough for a sign program to be only an exposition of static, traditional sign types. Our clients need solutions to the ‘clicks vs. bricks’ challenge in today’s retail environments,” says Scott Blair, founder of Blair Sign Programs. “Creative design of signs, identity programs and wayfinding are important elements for a strategic makeover or rebranding of a property, especially in dense urban environments. But that is not enough. To be fully relevant, today’s sign programs must include development of experiential elements including digital displays, architectural metal and support key features such as food courts, theater complexes and special event handling.”
BLAIR SIGN PROGRAMS is a full-service design/build company providing exterior signs and identity programs for national retail, commercial retail development, mixed-use and urban projects. Founded in 1995, Blair’s team blends integrity, expertise and authentic design to create exceptional property branding solutions in the built environment.
SOURCE: BLAIR SIGN PROGRAMS