Destination Maternity Appoints New CEO

by Nate Hunter

Philadelphia — Ed Krell has stepped down as CEO of Destination Maternity. Taking his place will be Anthony M. Romano, former president and CEO of Charming Shoppes.

Philadelphia — Destination Maternity Corporation, a leading maternity apparel retailer, has announced that Ed Krell is stepping down as the company’s chief executive officer and a member of its board of directors. Anthony M. Romano will become the company’s chief executive officer and be appointed to its board of directors, effective immediately.

“On behalf of our entire board, I would like to thank Ed for his many contributions to Destination Maternity over the past 12 years,” says Arnaud Ajdler, chairman of the board of directors of Destination Maternity. “Ed joined the company as chief financial officer in 2002 and has served as the company’s chief executive officer since 2008. Under his leadership the company made important progress, strengthening management, enhancing operations, improving financial performance and increasing shareholder value.”

“Tony brings to Destination Maternity both extensive knowledge of retail operations and a demonstrated ability to lead and influence the creative side of the business,” continues Ajdler.

Romano has held executive leadership positions at major publicly held retailers, including Ascena Retail Group, Inc., Charming Shoppes (as president and CEO) and ANN INC. (as executive vice president and chief supply chain officer for Ann Taylor). 

As of June 30, 2014, Destination Maternity operated 1,901 retail locations in the U.S. and Canada, including 575 stores, predominantly under the trade names Motherhood Maternity®, A Pea in the Pod®, and Destination Maternity®, and 1,326 leased department locations. Also as of June 30, 2014, Destination Maternity had 77 international franchised locations, including 18 Destination Maternity branded stores and 59 shop-in-shop locations. For more information, visit







SOURCE: Destination Maternity



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