Atlanta — Edible®, a leading gift and treat destination, is reflecting on a record-breaking 6 months. A resilient and essential business, the brand has signed a total of 37 new franchise agreements since January. Now, with a larger franchise development team in place, Edible is aiming for its next ambitious growth goal: to sign 80 to 100 new franchise agreements in the U.S. and to find new franchisees for five international countries between now and the end of the year.
“We have an entrepreneurial and experienced management team in place and same store sales have increased significantly year over year, 38% in April, 45% in May and 55% in June,” says Patricia Perry, vice president of franchise development. “We are always looking for ways to pivot and innovate with new products and partnerships while also increasing revenues for franchisees.”
The consistent store growth Edible has seen in the past year is in part due to several key members that have been added to the franchise development team. In March 2019, Perry, franchise industry veteran who has worked with brands such as Church’s Chicken, Krispy Kreme and Blink Fitness, joined Edible as vice president of franchise development and has brought on five additional members since then. This includes individuals focused on new sales, re-sales real estate and construction. Recently Alfred Naddaff, another key leader in the franchise industry coming from notable brands including Dunkin’ and Einstein Bros. Bagels, joined Edible® as director of franchise development.
With a brand-new store prototype rolling out, which will provide visibility and transparency to the back of the house and a dynamic in-store experience, Edible is remaining fresh and buoyant in a time of uncertainty. Deemed an essential business, the brand was able to keep the majority of stores open and revenue flowing as a result of its omnichannel business format, contactless delivery and refrigerated vans to maintain its momentum.
Its sights are now set on expanding nationally and internationally with franchise operators that have a proven track record of success. The current growth markets in the United States are Alaska, Arkansas, California, Colorado, Florida, North and South Carolina, North and South Dakota, Montana, Oregon, Texas, Washington and Wyoming. Internationally, the focus is on Canada, China, parts of Europe, the Middle East and Mexico.
Edible Brands is the parent company of Edible, the world’s largest franchisor of stores offering all-natural fruit snacks, dipped treats and fresh fruit arrangements with more than 1,100 locations worldwide. Edible was founded in 1999. For more information, visit www.ediblefranchise.com.
SOURCE: Edible Brands