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Patricia Perry

franchise developmentNewsretailers

Edible Expands Philadelphia Footprint with 7-Unit Deal

by Katie Lee

Philadelphia — Edible®, the world’s leader in the gifts and treats category, has signed a multi-unit agreement in Philadelphia with multi-brand operators Nilita Patel, Manisha Patel and Jimmy Shah of ANZ Hospitality LLC. With 1,000-plus locations nationwide, the Patels and Shah plan to take over ownership of select existing stores, and add new locations within the Philadelphia market — seven new stores total for the team. “We are very excited to expand our ownership with Edible,” says Nilita Patel. “The brand has a constant desire to innovate, which we took …

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franchise developmentNewsrestaurantsretailers

Edible Opens Its First Ghost Kitchen, Optimizing Delivery Efforts

by Katie Lee

Atlanta — Edible®, the world’s most beloved leading gifts and treats destination, opened its first ghost kitchen on February 6. Located in Tucker, Ga., the 1,700-square-foot facility serves as a delivery-only location while also providing shipping in its geographic area. Additionally, it serves as a backup for surrounding stores during the busiest times of the year, and several virtual brands will be tested there as well. The ghost kitchen’s first week open brought in more than $130,000 in sales. Given the prosperous debut of the first ghost kitchen, more locations …

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Cover StoryFrom The Magazinerestaurants

Edible + Adaptable

by Katie Lee

— Interview with Patricia Perry, Vice President, Franchise Development, Edible — Edible was ready when the pandemic hit.   When the pandemic hit, Edible was ready. It already had a dedicated delivery model, made possible by a robust fleet of refrigerated trucks; it had multiple omnichannel platforms customers could use to interact with the brand; its fruit arrangements and chocolate treats offered a way to say “we’re thinking of you” to friends or relatives you could not visit in person. Also working in Edible’s favor? A talented support team and …

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franchise developmentNewsrestaurantsretailers

Edible® Plans Global Franchise Growth with New Store Prototype

by Katie Lee

Atlanta — Edible®, a leading gift and treat destination, is reflecting on a record-breaking 6 months. A resilient and essential business, the brand has signed a total of 37 new franchise agreements since January. Now, with a larger franchise development team in place, Edible is aiming for its next ambitious growth goal: to sign 80 to 100 new franchise agreements in the U.S. and to find new franchisees for five international countries between now and the end of the year. “We have an entrepreneurial and experienced management team in place …

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