Edible Opens Its First Ghost Kitchen, Optimizing Delivery Efforts

Atlanta — Edible®, the world’s most beloved leading gifts and treats destination, opened its first ghost kitchen on February 6. Located in Tucker, Ga., the 1,700-square-foot facility serves as a delivery-only location while also providing shipping in its geographic area. Additionally, it serves as a backup for surrounding stores during the busiest times of the year, and several virtual brands will be tested there as well. The ghost kitchen’s first week open brought in more than $130,000 in sales. Given the prosperous debut of the first ghost kitchen, more locations will be coming soon in various markets creating an opportunity for Edible® owners to expand their portfolio and product reach.

Patricia Perry, VP Franchise Development, Edible

“Edible® continues to be a disruptor in the industry and it is amazing to see the fresh innovation with every new category,” says Patricia Perry, vice president of franchise development. “Valentine’s Day is an exciting time for our brand and it was an especially memorable holiday this year, paired with the launch of our ghost kitchen. After the rise in sales our stores experienced throughout 2020, it was delightful to see that continue into the first major holiday in 2021 and the busiest time for our brand.”

Last year the brand welcomed 141 new and existing franchisees to establish a new Edible® store in markets across the country and celebrated 46 stores reaching million-dollar status. For 2021, the brand has a robust pipeline in place to open 40 stores and to sign an additional 160 franchise agreements.

The brand is set on expanding nationally and internationally. Current growth markets in the United States are Alabama, Alaska, Northern California, Colorado, Georgia, Hawaii, Illinois, Idaho, Kansas, Kentucky, Louisiana, Maine, Mississippi, Missouri, Nevada, New Hampshire, North Carolina, North Dakota, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Vermont, Virginia, Washington and Wyoming. Internationally, the focus is on Canada, China, Europe, India, Mexico, the Middle East and Pakistan. For more information, visit www.ediblefranchise.com.

Edible Brands is the parent company of Edible, the world’s largest franchisor of stores offering all-natural fruit, snacks, dipped treats and fresh fruit arrangements with more than 1,000 locations worldwide. Edible was founded in 1999.

To read Retail & Restaurant Facility Business magazine’s October 2020 cover story on Edible, click here.




SOURCE: Edible Brands

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