Fiero Group and ASM Culinary Equipment Forge Partnership

by Katie Lee

Brewster, N.Y. – The Fiero Group has formed a strategic partnership with ASM Culinary Equipment, based in Mechanicsville, Md. This collaboration appoints ASM as the exclusive marketing agents for the Fiero brand in Maryland, Virginia and Washington, D.C. The partnership is set to leverage ASM’s dominance in the Mid-Atlantic pizza category to significantly expand the Fiero brand’s footprint in the region.

ASM Culinary Equipment and the Fiero Group also plan to establish a state-of-the-art regional demonstration and training facility in the Washington, D.C., area. Slated to open in late first quarter of 2024, this facility will feature the complete range of Fiero ovens and dough processing equipment. It will serve as a hub for hands-on demonstrations, testing, menu development and comprehensive operator education.

Fiero Group’s Napoli twister pizza oven.

“Fiero Group provides us with the opportunity to offer our clients the most comprehensive line of pizza baking ovens, dough processing equipment and accessories,” says Graham Day, managing partner and president of ASM Culinary Equipment. “With Fiero’s diverse range of products, including traditional and rotating dome ovens, electric stone deck ovens and conveyors, we can cater to all styles of pizza and various operational strategies for both commercial and residential applications.”

Peter de Jong, CEO of Fiero, also expresses his enthusiasm about the partnership: “ASM Culinary Equipment is the definitive leader in the Mid-Atlantic pizza category. We are thrilled to collaborate with their dynamic team and are confident that this partnership will elevate the Fiero brand to new heights in the Mid-Atlantic region.”

Fiero Group is a renowned leader in the culinary equipment industry, specializing in high-quality pizza baking ovens and dough processing equipment.

ASM Culinary Equipment is a leading provider of culinary equipment solutions in the Mid-Atlantic region. Known for its expertise in the pizza category, ASM offers a wide range of products and services tailored to meet the demands of both commercial and residential clients.

SOURCE: Fiero Group

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