San Leandro, Calif. — Ghirardelli Chocolate Company plans to renovate its flagship location in San Francisco’s iconic Ghirardelli Square. The project is led by Bay Area-based design firm Eight Inc., with all three Ghirardelli spaces within Ghirardelli Square being updated in a three-phase project slated to be finished by 2024. At least two of the three spaces, along with a pop-up shop, will be open throughout the entire process.
“We can’t wait to unveil the first refreshed Ghirardelli Square space later this spring. Our flagship locations in Ghirardelli Square are a truly original San Francisco experience and a chocolate shop like no other. They are the best place to enjoy our World-Famous Hot Fudge Sundaes and shop the world’s largest assortment of Ghirardelli chocolates,” says Justin Reese, vice president of retail and e-commerce at Ghirardelli Chocolate Company. “The redesign brings new vibrancy to a classic space located at one of San Francisco’s most recognizable and picturesque destinations.”
Situated in San Francisco’s Fisherman’s Wharf area, Ghirardelli Square has been home to the beloved chocolate brand since 1893. The company itself dates back to 1852, celebrating its 170th anniversary this year. First serving as a chocolate factory, Ghirardelli Square now houses Ghirardelli’s three unique flagship spaces (the Ghirardelli Chocolate Experience Store, the Original Ghirardelli Ice Cream and Chocolate Shop and Ghirardelli On-The-Go).
“When our team was approached to design the new flagship Ghirardelli stores at Ghirardelli Square, we immediately wanted to be a part of the project,” says Edmond Kuan, managing principal at Eight Inc. “Ghirardelli is not only a pioneering premium chocolate brand but also a beloved San Francisco institution. The renovated spaces will give locals and visitors a full sensory experience centered on the company’s world-famous chocolates and breathtaking views of the San Francisco Bay — timeless attractions that people of all ages can enjoy.”
With the guest experience front and center, the restoration will bring truly unique touchpoints to each of the spaces. The Ghirardelli Chocolate Experience Store, which is set to be completed in May 2022, will house Ghirardelli’s largest Pick & Mix yet, allowing visitors to choose from more than 20 flavors of Ghirardelli’s chocolate squares available every day, plus rotating seasonal squares. The new Pick & Mix will be a one-of-a-kind experiencing blending digital and physical elements, introducing even more ways to personalize your favorite assortment of Ghirardelli squares.
The Original Ice Cream and Chocolate Shop will bring the making of fountain shop favorites from the back-of-house to front-of-house for a full sensory experience. The store will feature a new chocolatier station to celebrate the craft of chocolate and delight guests with the tastes and aromas of fresh chocolate, waffle cones and hot fudge. The signature hot fudge is handmade daily in store from rich Ghirardelli chocolate produced locally in the San Francisco Bay Area. The space will be adorned with details like custom hand-crafted tiles in Ghirardelli’s signature royal blue from Bay Area-based Heath Ceramics and retro advertising from throughout the company’s storied history.
During the renovation process, the work is not expected to disrupt day-to-day activity to Ghirardelli’s experience at Ghirardelli Square. A Ghirardelli pop-up shop is coming later in January. For updates on the renovation, visit www.ghirardelli.com/StoreLocations-SanFranciscoSquare.
Founded in San Francisco in 1852, Ghirardelli is one of the few companies in America that controls the entire chocolate manufacturing process, from cocoa bean to finished product. For more information, visit www.ghirardelli.com.
Founded in 1989, the globally recognized and award-winning strategic design firm Eight Inc. has been the forefront of innovation creating ground-breaking experiences for the most beloved brands. Eight Inc. has studios in 11 locations.
SOURCE: Ghirardelli Chocolate Company