Ponte Vedra, Fla. — Hibbett, Inc., a leading athletic-inspired fashion retailer, has renewed its contract with Digital Wave Technology for its Product Experience Management (PXM) solution. The renewal reflects Hibbett’s commitment to achieving a measurable impact on scaling product content, streamlining internal processes and enhancing their digital shopping experience.
“As Hibbett grows, we need partners who can help us scale with speed and precision,” says Bill Quinn, chief information officer (CIO), Hibbett. “Digital Wave’s PXM has been instrumental in improving content accuracy, team alignment and time to market. We’re excited to continue our partnership and keep building on that success.”
As part of the renewal, Hibbett will continue leveraging the PXM solution to drive measurable impact across the product lifecycle:
• Operational Efficiency: Streamlining product data workflows to accelerate execution and free teams for higher-value work.
• Expanded Assortment: Onboarding new products and categories faster to fuel growth and respond to evolving customer demand.
• Smarter Inventory Management: Enhancing product visibility to increase sell-through and reduce missed sales opportunities.
• Improved Customer Experience: Delivering richer, more accurate product content and real-time product intelligence to drive conversions and reduce cart abandonment.
“At a time when customer expectations are higher than ever, Hibbett is meeting the moment with clarity, agility and ambition,” says Lori Schafer, CEO of Digital Wave Technology. “We’re proud to extend our partnership and continue supporting their growth with a product experience solution that delivers speed, scale and real business outcomes.”
Hibbett, headquartered in Birmingham, Ala., is a leading athletic-inspired fashion retailer with more than 1,000 specialty stores, located in 36 states nationwide. For more information, visit www.Hibbett.com or www.KidsHibbett.com. Hibbett is owned by JD Sports Fashion plc, a leading global omnichannel retailer of Sports Fashion brands.
Digital Wave Technology is a leader in AI-native enterprise solutions for consumer industries including retail, consumer goods and healthcare. For more information, visit digitalwavetechnology.com.
SOURCE: Digital Wave Technology