Ft. Lauderdale, Fla. — IT’SUGAR, the largest specialty candy ‘retailtainer’ in the United States plans to open more candy department stores across the US. One of the highlights of the 2022 rollout is the signing of a lease for a 20,335-square-foot pop-up candy department store in a prime location in Times Square in New York City. The new experiential candy emporium will take over space vacated by Modell’s with a grand opening planned for fall 2022.
“Times Square shares our energy and spirit and is the perfect location for our next candy department store,” says Jeff Rubin, CEO and founder of IT’SUGAR. “We’re thrilled to continue a remarkable year of store openings with this location.”
The Times Square opening will cap a robust year of expansion for IT’SUGAR. An 11,400-square-foot candy department store popped up this spring on Chicago’s Magnificent Mile (pictured at left). This summer, IT’SUGAR is slated to open a pop-up candy department store in San Francisco’s Union Square. Permanent locations include American Dream (pictured above), right outside Manhattan, and in Ala Moana Center in Honolulu. The company is also expected to open its first store in Canada at the West Edmonton Mall in Alberta. Several of the new store locations replace former flagship stores such as Disney and Forever 21.
“Candy is an integral part of our culture,” Rubin says. “We turn to these sweet treats to celebrate and share life’s important moments, to give as gifts to loved ones, and to bring simple pleasure into our lives. Candy remains an accessible, affordable treat that makes people happy.”
IT’SUGAR’s pop-up candy department stores generally have lease terms ranging from 13-36 months.
Founded by candy veteran Jeff Rubin in 2006, IT’SUGAR has become one of the largest specialty candy “retailtainers” in the world, with 100 locations throughout the United States. IT’SUGAR is more than just a candy store — it’s an experience. IT’SUGAR is a member of BBX Capital’s family of companies and a subsidiary of BBX Sweet Holdings. For more information, visit www.itsugar.com.
BBX Capital, Inc. is a Florida-based diversified holding company whose principal holdings include BBX Capital Real Estate, BBX Sweet Holdings and Renin. For more information, visit www.BBXCapital.com.
SOURCE: IT’SUGAR