Krystal Unveils New, First-of-its-Kind Prototype

by Katie Lee

AtlantaKrystal unveiled its much anticipated smaller prototype at its new company location in Center Point, Ala., on January 10. The 1,700-square-foot drive-thru features the first company store opening in more than 6 years with an advanced, sleek design using a smaller footprint. There is no dining room in the new prototype.

Whereas a traditional Krystal is 2,700 square feet, this prototype uses 20% less kitchen space — making it both cost-efficient and operationally strategic. Without a dining room, the design makes it convenient for hungry guests with its hot and ready to-go orders ready to be picked up in its double-lane drive thru. It features a walk-up window for ordering, plus a pickup area for online orders and third-party delivery.

“This prototype signals a new day for Krystal,” says Thomas Stager, president of Krystal Restaurants, who was been turning around the business with new partners, menu development and new technologies. “We strategically sought more cost-efficient opportunities to generate a strong sales-to-investment outcome, as well as a design to fast-track franchise development.”

Founded in 1932 and headquartered in Atlanta, Krystal Restaurants LLC is the original quick-service restaurant chain in the South. Krystal is located in 10 states with nearly 300 restaurants and goals to reach 500 stores in the next 5 years. For more information, visit





SOURCE: Krystal Restaurants, LLC


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