Marks & Spencer Pilots Zyler Virtual Try-On Technology

by Katie Lee

London — UK department store Marks & Spencer (M&S) and technology company Zyler have partnered to deliver an in-store virtual try-on experience. M&S enlisted the technology in its Oxford Circus and Harrogate locations, where the feature was trialed with clothing brand Jaeger.

The introduction of this technology provides a personalized shopping journey where customers become the model. Shoppers add a head and shoulders photo and basic measurements to see themselves digitally in the Jaeger collection. Sales assistants guide customers through the process and give style advice.

Alexander Berend, CEO of Zyler (pictured at left), describes the partnership as “a wonderful opportunity to get customers excited about shopping in-store. Shoppers could see themselves in the entire Jaeger range, including items not in stock at that location, to find the best items for them.”

He adds: “We are delighted to be working with such an iconic brand as Marks & Spencer to improve the shopping experience.”

Zyler is a virtual try-on solution for fashion brands and retailers that allows their customers to try on clothing in just a few simple steps. Zyler was created by Anthropics Technology, an AI technology solutions company based in London, UK. For more information, visit





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