Mattress Firm Names New Chief Merchandising Officer

by Katie Lee

Houston — Mattress Firm, the nation’s largest specialty mattress retailer, has hired Lorie Silva as its chief merchandising officer (CMO). A 27-year industry veteran, she joins the company from Jordan’s Furniture.

“Lorie is a proven groundbreaker who led successful merchandising and retail efforts at Jordan’s Furniture. She has a keen understanding of what it takes for a product to sell — from identifying consumer needs to educating associates to communicating product benefits,” says Steve Stagner, executive chairman, president and CEO of Mattress Firm. “We’re excited to have Lorie join the Mattress Firm team.”

Previously, Silva was director of bedding operations for Jordan’s Furniture, where she was responsible for the entire operation of bedding, including sourcing, sales, training and retail experience with strong ties to customer service, operations and logistics.

Founded in 1986, Mattress Firm has more than 3,000 stores. Mattress Firm became part of the Steinhoff International Holdings family of brands in 2016. For more information, visit

SOURCE: Mattress Firm

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