League City, Texas — Muscle Maker, Inc., the parent company of Muscle Maker Grill, Healthy Joe’s and MMG Burger Bar, has added Burger Joe’s to its non-traditional portfolio. The company plans to launch four additional brands that showcase prominent menu categories throughout 2021. Adding new offerings through the company’s existing brick-and-mortar and ghost kitchen locations is a low-cost way to reach a broader audience.
Burger Joe’s will offer a combination of “healthier for you” and “cheat day” burgers all served with sweet potato fries or regular fries. This brand is now available out of the Healthy Joe’s and Muscle Maker Grill locations in the Chelsea and Tribeca neighborhoods of New York City and will quickly roll out to the company’s ghost kitchen locations in Chicago and Philadelphia.
The new menu items are easily created with mostly the same ingredients already stored in-house, offered through existing third-party delivery and pickup locations, allowing for expansion with very little cost associated with launching the new brands.
Founded in 1995 in Colonia, N.J., Muscle Maker Grill features high-quality, great-tasting food, freshly prepared with proprietary recipes. The menu, created with the guest’s health in mind, is lean and protein-based. It features all-natural chicken, grass-fed steak, lean turkey, whole wheat pasta, wraps, bowls and more. It also offers a wide selection of fruit smoothies in a variety of assorted flavors, protein shakes and supplements. For more information, visit www.musclemakergrill.com.
SOURCE: Muscle Maker, Inc.