Nordstrom Deepens Growth Strategy Through Local Market Focus

by Katie Lee

Seattle — In support of its growth strategy and continued focus on connecting the physical and digital shopping experience for customers, Seattle-based Nordstrom, Inc. plans to open additional Nordstrom Local neighborhood hubs in Brentwood and in downtown Los Angeles this fall.

“Nordstrom is continuing to invest in its growth strategy with the goal of increasing market share by providing customers with better and more convenient services and access to more products,” says Ken Worzel, president of and chief digital officer. “Through our local market strategy, we’re combining the scale of our national infrastructure with our local assets of people, product and place to help reimagine the shopping experience for our customers.”

The approximately 1,200-square-foot Brentwood location at 214 26th St. will be among other shops and restaurants in the heart of the neighborhood. The downtown Los Angeles location will be situated amid commercial office towers and business-oriented hotels in the BLOC, located at 700 S Flower St., and will be approximately 2,200 square feet.

“We’re learning a lot from customers through our first Nordstrom Local store on Melrose and we’re looking forward to learning even more from the addition of the Brentwood and downtown L.A. locations,” says Shea Jensen, senior vice president, customer experiences. “We think there are more ways to serve customers on their terms and we are looking forward to introducing Nordstrom Local to customers who live in these neighborhoods.”

The first Nordstrom Local test concept opened in October 2017 on Melrose in Los Angeles. Nordstrom Local is designed to offer customers access to their favorite Nordstrom services like onsite tailoring and alterations, curbside pickup, buy online, pickup in-store, easy returns and more, in a convenient, neighborhood location.

“Nordstrom Local is a welcome addition to our family of premium retailers at The Bloc. This innovative shopping experience further elevates downtown’s revitalization and The Bloc’s role as a leading retail and entertainment destination within the heart of the city,” says Dan Cote, general manager of The Bloc. “

Nordstrom, Inc. is a leading fashion retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 373 stores in 40 states, including 122 full-line stores in the United States, Canada and Puerto Rico; 239 Nordstrom Rack stores; two Jeffrey boutiques; two clearance stores; six Trunk Club clubhouses; and its Nordstrom Local service concept. For more information, visit

SOURCE: Nordstrom, Inc.

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