New York City — On April 12, 2018, Nordstrom, Inc. opened its very first flagship, full-line New York City location and first-ever standalone men’s store at 235 West 57th St. The three-level 47,000-square-foot store offers a differentiated merchandise assortment across all categories, including popular and designer brands, along with a range of convenient services to serve customers on their terms.
In a first for Nordstrom, the men’s flagship will feature designer shops by Calvin Klein, Balenciaga, Valentino, and Dior. Each space is united by a chainmail motif, but is distinguished by personalized fixtures adhering to each brand. The shoe department houses a Christian Louboutin shop displaying a wide range of the shoemaker’s sporty and formal offerings. The Nike Men’s Project will offer the brand’s latest sneakers and apparel collections.
The store also features an array of customization and personalization experiences, including the Levi’s Tailor Shop, where customers can shop Levi’s Authorized Vintage and also design custom embroidery on any item, heat press a shirt or get an express hem while they wait. Exclusive to the flagship, Samuelson Custom Suit Visualizer is an interactive digital made-to-measure suiting experience at an accessible price point. Eton Endless Aisle is a digital touchscreen offering an expanded assortment of dress shirts and ties. Cult-favorite Le Labo will create personalized fragrance labels in the grooming department.
At each store entrance shoppers will find Express Returns kiosks, plus Style Boards, 24/7 Buy Online & Pickup in Store, Reserve Online & Try in Store and Three-Hour Same Day Delivery anywhere in Manhattan, all which seek to bridge the convenience of online shopping with the personal experience of the store. Shoppers will have access to 24/7 Express Services during all hours for fashion emergencies like lost luggage or items that went unpacked, in addition to a cell phone charging station, shoe shine station, an onsite Alternations & Tailoring department, and Complimentary Personal Stylists.
In the Clubhouse Bar customers can treat themselves to a drink or meal, while taking in intimate views of Central Park and Columbus Circle. The Coffee Shop will feature Toby’s Estate Coffee, a small batch roaster based in Brooklyn. As an added twist, the coffee bar will also offer draft beer on tap in addition to a section of local pastries.
The Nordstrom Men’s Store NYC features the company’s newest store design concepts, including an all-glass façade to bring in more natural light, unboxing the display windows, and connecting the shopping experience to the city. An open, flexible floor plan allows for an evolving curation of how products are displayed over time, depending on what New York customers respond to. The store environment will create a sense of discovery, allowing customers to navigate easily and find new brands they haven’t experienced before.
Nordstrom, Inc. is a leading fashion retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 370 stores in 40 states, including 122 full-line stores in the United States, Canada and Puerto Rico; 236 Nordstrom Rack stores; two Jeffrey boutiques; two clearance stores; seven Trunk Club clubhouses; and its Nordstrom Local service concept. For more information, visit www.nordstrom.com.
SOURCE: Nordstrom, Inc.