Houston — Airport hospitality group OTG is unveiling Starbucks’ first airport Pick Up concept, with three initial locations opening at George Bush Intercontinental Airport in IAH Terminal E this fall. Starbucks Pick Up will be exclusively designed for mobile orders — quick pickup without the wait — offering convenience, comfort and guaranteed immediacy to meet the needs of digitally savvy, ‘on-the-go’ travelers.
Tailored for the airport environment, all stores will reflect Starbucks’ signature design DNA, featuring warm wood tones, fresh green accents and botanical art pieces inspired by the coffee’s origin story. Each location will also offer direct views of the production area to highlight the brand’s process and craft.
Once inside the terminal, guests open or download the Starbucks app from the App or Google Play store. Next, they can enable location services or manually choose the IAH Terminal E location to begin ordering. When the Pick Up store’s order status board updates to ‘Ready,’ customers can grab their items and enjoy. Travelers will also have access to an onsite ‘how-to-order’ screen should they require further ordering support outside of the Starbucks app.
OTG develops and operates restaurants and retail markets in airports throughout North America. Founded in Philadelphia in 1996, OTG has more than 350 locations across 11 of the world’s busiest airports. OTG’s designs and innovations remove physical and digital barriers to make airport travel easier and better connected than ever before. For more information, visit www.otgexp.com.