Newton, Mass. — Paytronix Systems, Inc., an advanced digital guest experience platform, has partnered with Kansas City restaurant management group KC Hopps to leverage its Paytronix Order & Delivery to open two takeout-only establishments bearing the name Stroud’s Express. The new restaurants are located in Lee’s Summit, Mo., and Mission, Kan.
When COVID-19 restrictions shut down indoor dining rooms, KC Hopps took advantage of Paytronix Order & Delivery to start a new brand, Stroud’s Express. An offshoot of the original Stroud’s, a Kansas City institution since 1933, the Express locations offer the traditional Stroud’s favorites but without a traditional dining room, focusing instead on curbside, carryout and delivery. Since opening in Lee’s Summit in late 2020, the new concept has taken off, with approximately 70% of orders generated online. The success of that location led KC Hopps to open a second Stroud’s Express in Mission in May 2021.
KC Hopps already had Paytronix-powered loyalty and gift programs in place for its eight Kansas City-area restaurants and was planning to roll out Paytronix Order & Delivery over the course of 2020. After the pandemic forced an accelerated process, the brand launched curbside pickup, third-party delivery integration with DoorDash, and online ordering via a custom KC Hopps mobile app for all of its locations in a matter of weeks.
“Within a month and a half, we had Paytronix Order & Delivery up and running company-wide,” says Bethany Neal, vice president of sales, marketing & technology. “The Paytronix Order & Delivery team was great with the integration. It’s a user-friendly product and it gave us something exciting to talk to our guests about in a really hard year for our industry.”
Fully integrated with the KC Hopps Rewards Program, the online ordering capability enables guests to earn points and redeem them — as well as birthday and anniversary rewards — for free appetizers, entrées and desserts. The app also enhances the on-premises experience, as it’s used for digital menus, contactless ordering and pay-at-the-table services.
Based in Newton, Mass., Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience stores. Through its innovative software design and integrations with more than 30 widely used point-of-sale systems, Paytronix empowers more than 500 brands across 30,000 locations. For more information, visit www.paytronix.com.
The KC Hopps restaurant management group owns and operates multiple establishments across the Greater Kansas City area, including Blue Moose, Barley’s Kitchen + Tap, O’Dowd’s Gastrobar, Stroud’s, The View at Briarcliff Event Space, The Social Club, Deer Creek Events and KC Hopps Family of Catering brands. For more information, visit www.kchopps.com.
SOURCE: Paytronix