San Diego — Petco has launched PetCoach, a first-of-its-kind pet care store concept that offers a whole new way for pet parents to provide complete care for their pets. Now open in San Marcos, Calif., PetCoach offers the highest quality suite of personalized pet services, products and experiences — all designed through a veterinary lens — to address total pet health and wellness.
“Pet parents tell us they want expert advice they can trust and easy, seamless access to everything they need to take the best possible care of the pets they love,” says Petco CEO Ron Coughlin, who took the helm on June 18. “With PetCoach, we’re reinventing the idea of a traditional ‘pet store’ by providing complete care experiences — from grooming, training and day care to full-service veterinary care — that simply can’t be delivered by mail or by a mass retailer.”
The new model brings Petco’s previously online-only, veterinary-led PetCoach platform to life in a retail setting, enhanced by digital and mobile tools, so pet parents have 24/7 access to the support they need. On-site services include grooming, training, veterinary care, nutrition consultations, day care, self-wash, mobile vet house calls and dog walking. The store design highlights the experiences offered, with clear visibility into each service area and casual gathering spaces for personal interactions and educational events. While not required, PetCoach also offers a membership option that includes high-value perks like free vet visits and discounted products and services.
“The new PetCoach location serves as an innovation lab where we can test and learn more about what pet parents want and need to live their best lives with their pets,” says Brock Weatherup, Petco’s exeutive vice president, strategic innovation & digital experience. “The concept allows us to continue creating new, differentiated and personalized pet care experiences, all backed by our extensive veterinary expertise and support.”
Petco is a leading pet specialty retailer that operates more than 1,500 Petco and Unleashed by Petco locations across the U.S., Mexico and Puerto Rico. For more information, visit www.petco.com.