Coeur d’Alene, Idaho — Pita Pit, a Mediterranean fast-casual brand specializing in made-to-order pita sandwiches, has rolled out a nationwide brand refresh. The refresh introduces new features, such as a modernized restaurant design and drive-thru business model, reimagined menu, technological upgrades and a new logo.
Pita Pit’s rebrand is a key component in the company’s growth strategy. The new drive-thru model allows franchise partners more real estate options, as the smaller footprint of about 800 to 1,000 square feet can flex to fit into a variety of layouts that fit the needs of any given area. This smaller option, created to accommodate more delivery and pickup orders, will also reduce the breadth of franchisees financial commitments.
“As we embark on this exciting journey of transformation, we are attuned to the evolving needs of our consumers,” says Peter Riggs, CEO of Pita Pit. “Today, more than ever, there is a demand for fast, convenient and health-conscious food options. Our rebrand reflects an unwavering commitment to meeting these demands head-on, offering not only delicious pitas, but a fast-food experience that aligns seamlessly with modern lifestyles.”
As part of its full technological transformation, the brand is adopting the power of AI to create new brand assets, while also providing franchisees with cutting-edge technology solutions for streamlined operations. This includes tailored point-of-sale systems and comprehensive training to optimize efficiency and customer service. Meanwhile, for consumers, the Pita Pit app simplifies ordering, offering customization options, straightforward payment and order tracking for a seamless experience, whether dining in or getting delivery.
Headquartered in Coeur d’Alene, Idaho, Pita Pit currently has 75 locations across the country, including locations in Hawaii and Alaska. Pita Pit is actively looking to grow its footprint in existing markets such as Denver; Boise, Idaho; and Salt Lake City. For more information, visit https://pitapitusa.com/franchising and https://pitapitusa.com/.
SOURCE: Pita Pit