Seattle — REI Co-op has released its 2024 Impact Report and financial results, closing the year with $3.53 billion in net sales, investing over $282 million back into the co-op community and ending the year in a cash flow neutral position. Also in 2024, REI became the first major U.S. retailer to achieve the industry definition of zero waste, diverting 90% of waste from landfills across its operations.
“It was an enterprise effort to achieve this zero-waste milestone for the co-op,” says Andrew Dempsey, director of climate, REI Co-op. “But it would not have happened without the dedication of employees across all of our operations to reduce and recycle waste at every level.”
The co-op also achieved its goal to receive certification under The Change Climate Project’s new Climate Label standard, furthering its commitment to directly reduce emissions while investing in and advocating for solutions that will help accelerate decarbonization at scale. REI has also made Climate Label certification a preferred attribute in the 2025 version of its Product Impact Standards to encourage partners to consider whether the certification is right for their brand.
As part of REI’s commitment to invest in climate solutions and drive greater access to renewable energy, the co-op expanded the reach of its Clean Energy Procurement Academy (CEPA) to provide new manufacturing suppliers with the skills and knowledge to procure clean energy, and launched a digital portal to complement in-person training sessions. In addition to inviting its private label suppliers to participate, REI also brought CEPA’s world-class educational materials to other outdoor brands and their value chain partners to advance the wider industry — together.
In support of its broader sustainability goals, the co-op purchased carbon credits with City Forest Credits to sequester carbon and protect access to recreation in the metro Atlanta area, and signed a multiyear agreement with Sol Systems for clean energy generated from solar projects at REI stores in the state of Florida. Also in 2024, REI celebrated its 12th year of powering U.S. operations with 100% renewable electricity and continued working to make local renewable energy more accessible everywhere it operates.
REI is a specialty outdoor retailer, headquartered near Seattle. For more information, visit www.REI.com.
SOURCE: REI Co-op