Frederick, Md. — Roy Rogers® Restaurants has partnered with Singer EVI to provide equipment fulfillment and kitchen design support for its existing and future quick-service restaurant locations.
Roy Rogers Restaurants celebrated its 50th anniversary in 2018. Since then, the company has been focusing intently on investments to strengthen its operations, infrastructure and both its consumer and franchise offerings in preparation to mount an aggressive expansion campaign. The company has added nearly half a dozen new executives who are seasoned experts in restaurant operations and marketing. It has added new and improved menu items, forged new partnerships to add or improve delivery, site selection, food distribution and marketing, introduced a new restaurant design and evaluated every aspect of its business to identify opportunities for improvement. In 2020, the company plans to roll out upgrades to its kitchen and storage formats and kick off a renewed expansion initiative fueled by franchise growth.
Jeremy Biser, executive vice president of Roy Rogers Restaurants, says that the new partnership with Singer EVI will play a critical role in those plans. “Singer EVI has nearly 30 years of commercial foodservice experience and an extensive nationwide client list including quick-service and full-service restaurants,” he says. “The company has well-established relationships with manufacturers to ensure that we can readily obtain the best equipment at the best price. Our new alliance will help us reduce initial and ongoing costs and optimize our equipment package, while also providing top notch service to our existing and new franchisees.”
“We’re honored to be adding Roy Rogers to our distinguished list of clients,” says Tom Lawson, president/founding partner of Singer EVI. “Like our company, the chain has a long-held tradition of community involvement and a focus on growth through quality people, products and service. We look forward to a long-lasting relationship supporting Roy Rogers as it expands and looks to maximize performance and profitability.”
Based in Frederick, Md., Roy Rogers® is a chain of western-themed quick-service restaurants. Roy Rogers Restaurants was founded in 1968, and currently consists of 24 company-owned restaurants and 24 franchise restaurants in six states. For more information, visit www.royrogersrestaurants.com and www.royrogersfranchising.com.
SOURCE: Roy Rogers®