Houston — Salata, a leading built-to-order salad kitchen with 90 locations, has named Briton Smetzer as vice president of information technology. With a background in a variety of industries, including fast-casual restaurants, construction, ATM and technology services, Smetzer brings his expertise to the growing concept to lead the modernization of Salata’s IT infrastructure.
Smetzer most recently served as director of ATM management & software deployment at NCR, an information technology company that manufactures self-service kiosks, point-of-sale terminals and automated teller machines.
Smetzer will be the first to hold the vice president of information technology role at Salata. He’s the third executive level hire for the brand in the last year, including the vice president of development and vice president of operations roles. His initial focus at the customizable salad kitchen brand will be on rationalization, simplification and consolidation of the current IT landscape.
“Since I became president of Salata in 2019, building out and enhancing our technology suite has been one of my primary focuses for the company,” says Michelle Bythewood, president of Salata. “As we continue to scale the brand for exponential growth, it is imperative to build an executive leadership team with a development and innovation-focused mindset. Briton checked every box we were looking for to fill the VP of information technology role.”
She continues, “His robust experience in the fast-casual industry and working with growing brands aligns with our goals as we look towards the future. With Salata’s executive and development teams in place, we can continue to move forward with our expansion plan into new and existing markets to further Salata’s aggressive franchise growth initiative.”
Founded in 2005, Houston-based Salata is a fully customizable, built-to-order salads and wraps concept with endless combinations tailored to any lifestyle. Salata has 90 corporate-owned and franchise locations in Texas, Georgia, Southern California, Louisiana and North Carolina. For more information, visit www.salata.com and www.salata.com/grow-with-us/franchising.
SOURCE: Salata Salad Kitchen