Trigo, REWE Launch Germany’s First Fully Automated Supermarket

by Katie Lee

Tel Aviv, Israel, and Munich, Germany — Trigo, an Israel-based computer vision company that builds systems for autonomous checkout and retail analytics, has rolled out Germany’s first fully-autonomous cashierless supermarket in partnership with German grocery giant REWE Group.

The new “Pick&Go” supermarket in the Bavarian capital Munich allows customers to walk in, select their items off the shelves, and leave without having to pay at checkout. Unlike self-checkout devices such as stationary or mobile scanners and digital carts, Pick&Go shoppers only scan once on their phones when they enter the store. When they leave they get the receipt automatically.

Trigo’s computer vision algorithms — running off data produced by ceiling-mounted cameras and shelf sensors — create a 3D “digital twin” of the store. The system logs shoppers’ movements inside the store and correlates that with data on items they pick from the shelves. The algorithms can also be used to monitor inventory levels in real time, and detect items that have been misplaced or stolen.

The German grocery giant, which operates over 3,700 stores in Germany, has already successfully trialed and opened two Trigo-powered “Pick&Go” grocery stores, first in Cologne and then Berlin. Whereas in those stores shoppers can also use conventional checkout if they wish, the Munich store is fully cashierless, making it Germany’s first fully automated supermarket.

Frictionless shopping is gaining traction as grocery giants scramble to match consumer expectations for convenience, while keeping costs down and optimizing inventory and supply chains. Amazon’s expansion into grocery — including its Just Walk Out Fresh and Go formats — is also a factor in the increasing interest in frictionless checkout.

In addition to REWE’s three stores, Trigo’s solutions are currently deployed with some of the world’s leading grocery retailers, including Tesco PLC in the UK, ALDI Nord in The Netherlands, Netto Marken-Discount (also known as Netto) in Munich, Israel’s Shufersal and Wakefern Food Corp., the largest retailer-owned cooperative in the U.S.

“REWE’s new Pick&Go store in Munich is a major milestone in our mission to make frictionless shopping available to everyone, everywhere,” says Michael Gabay, Trigo co-founder and CEO. “REWE have placed their trust in Trigo’s privacy-by-design architecture, and we look forward to bringing this exciting technology to German grocery shoppers.”

Other innovations unveiled at the Munich store include group purchases, where families, friends and colleagues can enter the store together, gather items and walk out, with payment and invoicing going to the person whose QR code was used to enter the store. Furthermore, customers in the Munich store can pay for their purchases via PayPal, Google Pay, Apple Pay or credit card. The system does not use facial recognition or any other biometric features, and complies with Germany’s strict data protection rules.

“The first fully autonomous REWE store marks the beginning of the second test phase of REWE Pick&Go, the company’s innovation project. The two hybrid test markets have shown that autonomous shopping with REWE Pick&Go is an exciting, convenient, and time-saving alternative to traditional shopping,” says Peter Maly, managing director, Rewe Markt GmbH.

Despite being fully automated, REWE’s Munich Pick&Go store will retain its full complement of 11 staff members, who are tasked with answering customers’ questions and guiding them through the experience, restocking shelves, approving age-limited items and other customer-facing activities.

Trigo is a computer vision startup reshaping the retail experience. Leveraging world class AI and algorithmics experts, the company’s advanced retail automation platform identifies customers’ shopping items with exceptional levels of accuracy, creating an entirely seamless checkout process. Trigo works closely with retailers to convert their existing stores while maintaining their unique character and layout and leveraging their physical grocery scale to roll out next-generation offerings securely. Trigo offers grocery retailers a range of additional solutions called StoreOS™, including predictive inventory management, pricing optimization, security and fraud prevention, planogram compliance and event-driven marketing. For more information, visit





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