ServiceMaster DSI Names Director of Strategic Marketing

Chicago — DSI Holdings Corporation, the largest owner and operator of ServiceMaster franchises in the United States, has hired Michael Ganda as its new director of strategic marketing. His primary responsibility will be overseeing DSI’s web site and digital presence.

“I am thrilled to welcome Michael Ganda into the DSI family,” says Jim Boccher, DSI’s president and CEO. “Michael has over 18 years of experience developing and executing digital marketing and business strategies. He has led billion-dollar companies in this capacity and his vision and skill set is exactly what we need to support DSI’s future growth.”

Prior to joining DSI, Ganda was director of marketing and strategy for ServiceMaster Brands. During this time, lead generation grew by 300% for the five brands under his leadership.

DSI Holdings is an ownership/management group headquartered in Downers Grove, Ill., specializing in providing residential and commercial disaster restoration services through the ServiceMaster DSI and ServiceMaster Recovery Management (SRM) brands. Starting with its first ServiceMaster license in 1981, DSI Holdings has grown to be the premier ownership group within the ServiceMaster network, amassing 85 licenses within the United States and serving as the flagship SRM operator. Through these brands, DSI services clients in all 50 states and its large loss team has provided commercial disaster restoration services in more than 20 countries around the world.


SOURCE: DSI Holdings Corporation

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