— By Jon Jaggers — Cross-pollinating your retail experience: store-within-a-store, dual brands, and sub-brands. In today’s retail climate, many customers are looking for experiences beyond the store. These days, more and more brands are partnering with other businesses to offer a unique experience that both brand partners can share. This is called cross-pollination within retail, and it has become one of the hottest trends in the business world. In this column, we’ll explore what exactly cross-pollinating your retail experience means and how you can use it as an opportunity …
