Atlanta — Edible®, a leading gift and treat destination, is reflecting on a record-breaking 6 months. A resilient and essential business, the brand has signed a total of 37 new franchise agreements since January. Now, with a larger franchise development team in place, Edible is aiming for its next ambitious growth goal: to sign 80 to 100 new franchise agreements in the U.S. and to find new franchisees for five international countries between now and the end of the year. “We have an entrepreneurial and experienced management team in place …
Edible Arrangements
Atlanta — According to its new CEO, Mike Rotondo, Edible Arrangements® plans to relocate its corporate headquarters to Atlanta. Edible will maintain a small office in Wallingford, Conn., with approximately 20 people. Rotondo was named CEO of Edible just last month; previously, he was CEO of Atlanta-based Tropical Smoothie Cafe.
Atlanta — Edible Arrangements®, the world’s largest franchisor of shops offering creatively designed fresh cut fruit arrangements and all-natural, fresh fruit snacks and dipped treats, has named QSR industry veteran Mike Rotondo its chief executive officer. Previously, he was CEO of Tropical Smoothie Cafe.
Wallingford, Conn.— John Merkin has been named COO of Edible® International (Edible®). In this role, he will oversee all franchise operations for the world’s largest franchisor of shops offering creatively designed fresh cut fruit arrangements. Merkin will also oversee Edible’s® supply chain organization.
Wallingford, Conn. — Edible Arrangements International has named Tony DiPippa its new chief financial officer (CFO). DiPippa replaces former CFO George Wilson, who moves over to support Edible Arrangements founder and CEO Tariq Farid in the expansion of Edible Brands and his other ventures.