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Farmer Boys Appoints New President & COO

by Katie Lee

Riverside, Calif. — Farmer Boys®, a Southern California-based fast-casual restaurant chain, has promoted Joseph Ortiz to president and chief operating officer. Most recently, he served as vice president of finance & accounting for the company and replaces Dave Wetzel, former president and COO, who is retiring after 37 years in the restaurant industry. Ortiz has served as vice president of finance & accounting of Farmer Boys since July 2020. In this role, he was responsible for leading the finance and accounting teams, overseeing the information technology team, creating new strategies …

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Convenience Through COVID

by Katie Lee

— By Katie Lee — Farmer Boys marks its 40th anniversary with a new post-pandemic appreciation for quality and convenience.   As Farmer Boys celebrates its 40th anniversary this year, the Riverside, California-based fast-casual concept recalls a memorable, milestone 2020 in which it opened four new restaurants, entered a new state (Arizona) and saw its total systemwide sales increase by $17 million — all during a global pandemic. Also in summer 2020, Farmer Boys’ senior vice president of operations transitioned to president and chief operating officer — during perhaps the …

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First Farmer Boys in Arizona Now Open

by Katie Lee

Gilbert, Ariz. — Farmer Boys®, a Riverside, Calif.-based fast-casual concept, has opened its first Arizona location in the new City Gate Marketplace in Gilbert. “The fresher the food, the better it tastes,” says Omar Mawas, franchise owner of the Gilbert restaurant. “There’s a difference between fast food and farm fresh food found at Farmer Boys. It is a privilege to introduce farm-to-table food to Gilbert, Ariz., and bring new jobs and support for local schools and organizations throughout the community.” Celebrating 40 years of farm fresh, Farmer Boys® is a …

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Farmer Boys to Open 100th Restaurant this Month

by Katie Lee

Perris, Calif. — Farmer Boys, a Southern California-based fast-casual concept, will celebrate its 100th restaurant opening the weekend of October 23-24 in Perris, Calif. — the same city where it all began nearly 40 years ago. “We are thrilled to open the 100th Farmer Boys restaurant in the city where we first opened nearly 40 years ago,” says Larry Rusinko, vice president and chief marketing officer for Farmer Boys. Since opening in 1981 in Perris, Farmer Boys has prided itself on establishing a loyal customer base throughout its nearly 40 …

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Farmer Boys Names New VP of Finance and Accounting

by Katie Lee

Riverside, Calif. — Farmer Boys® has hired restaurant industry and finance veteran Joseph Ortiz to serve as its new vice president of finance and accounting. In this position, Ortiz is responsible for leading the finance and accounting teams through proactive coaching and mentorship, creative strategies and improved workflow. Ortiz brings with him over 14 years of finance, strategy and organizational leadership experience, much of which has been within the quick-service restaurant industry. He most recently held the position of director of finance at Bakemark and has also led successful teams …

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Farmer Boys Promotes John Lucas to VP of Brand Consistency

by Katie Lee

Riverside, Calif. — Farmer Boys®, the fast-casual concept known for its award-winning burgers and exceptional service, has promoted John Lucas to vice president of brand consistency. Previously, he was director of franchise operations. In this new role, Lucas is responsible for ensuring that Farmer Boys maintains consistent operational standards across every element of the brand and delivers a high quality, reliable guest experience in every restaurant. Lucas joined the Farmer Boys team in 2017 as a franchise business consultant and has served the company as director of franchise operations since …

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Farmer Boys Promotes SVP of Operations to President & COO

by Katie Lee

Riverside, Calif. — Farmer Boys®, the farm fresh fast-casual chain, has named David Wetzel, its current senior vice president of operations, as its new president and chief operating officer. The promotion comes alongside the announcement that Farmer Boys’ current president and COO, Karen Eadon, has retired after 6 years with the company and nearly 40 in the restaurant industry. In his new role as president and COO, Wetzel will be responsible for driving overall brand strategy, corporate and franchised development and restaurant performance. Wetzel joined the Farmer Boys team in …

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Farmer Boys Celebrates 100th Restaurant Opening

by Katie Lee

Perris, Calif. — Farmer Boys, the Southern California-based fast casual concept known for its award-winning burgers and exceptional service, is celebrating the grand opening of its Perris, Calif., restaurant this month. This marks the company’s 100th restaurant. “Almost 40 years and 99 restaurant openings later, we are overjoyed to open the 100th Farmer Boys restaurant in the city where we first opened in 1981,” says Larry Rusinko, vice president and chief marketing officer for Farmer Boys. “This grand opening event marks a special homecoming for Farmer Boys and it’s the …

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Farmer Boys Names New SVP of Operations

by Katie Lee

Riverside, Calif. — Farmer Boys®, a farm fresh fast-casual concept, has added restaurant industry veteran Dave Wetzel as its new senior vice president of operations. In this role, Wetzel is responsible for overseeing both company and franchise restaurant operations. He will play a key role in defining the strategic direction for the brand and overseeing field execution. “Farmer Boys is already known for its exceptional customer service, so I’m looking forward to joining the team to help enhance everyday operations at both the restaurant and corporate level,” says Wetzel. “Our …

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Farmer Boys Names New Vice President/Chief People Officer

by Katie Lee

Riverside, Calif. — Farmer Boys®, a farm-fresh fast-casual concept, has hired restaurant industry and human resources veteran Arlene Estrada Petokas to serve as its new vice president and chief people officer. Petokas brings with her more than 20 years of human resources experience, with over a decade spent at quick-service restaurant companies. Her previous positions include human resources director at Del Taco, LLC and vice president of human resources at both BLD Brands, LLC and CKE Restaurant Holdings Inc., which owns Carl’s Jr., Hardee’s Green Burrito and Red Burrito. “We …

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