London — UK department store Marks & Spencer (M&S) and technology company Zyler have partnered to deliver an in-store virtual try-on experience. M&S enlisted the technology in its Oxford Circus and Harrogate locations, where the feature was trialed with clothing brand Jaeger. The introduction of this technology provides a personalized shopping journey where customers become the model. Shoppers add a head and shoulders photo and basic measurements to see themselves digitally in the Jaeger collection. Sales assistants guide customers through the process and give style advice. Alexander Berend, CEO of …
