Perris, Calif. — Farmer Boys, a Southern California-based fast-casual concept, will celebrate its 100th restaurant opening the weekend of October 23-24 in Perris, Calif. — the same city where it all began nearly 40 years ago. “We are thrilled to open the 100th Farmer Boys restaurant in the city where we first opened nearly 40 years ago,” says Larry Rusinko, vice president and chief marketing officer for Farmer Boys. Since opening in 1981 in Perris, Farmer Boys has prided itself on establishing a loyal customer base throughout its nearly 40 …
Larry Rusinko
Perris, Calif. — Farmer Boys, the Southern California-based fast casual concept known for its award-winning burgers and exceptional service, is celebrating the grand opening of its Perris, Calif., restaurant this month. This marks the company’s 100th restaurant. “Almost 40 years and 99 restaurant openings later, we are overjoyed to open the 100th Farmer Boys restaurant in the city where we first opened in 1981,” says Larry Rusinko, vice president and chief marketing officer for Farmer Boys. “This grand opening event marks a special homecoming for Farmer Boys and it’s the …